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The Adaptation of Peter Bradley

Using a variation on the “necessity is the mother of invention” proverb, Bradley Thoroughbreds emerged from the recession with a change in emphasis in its business that has yielded terrific results.

While Peter Bradley’s Lexington, Ky. bloodstock agency has had plenty of success since it was established in 1995, the results of its racing partnerships–now about 40% of his company–have been especially noteworthy this decade. The most recent example is Watsdachances (Ire) (Diamond Green {Fr}) who sold for $900,000 on Nov. 2 at the Fasig Tipton November Sale after earning $1.2 million on the racetrack. A year ago, champion-to-be Dayatthespa (City Zip) brought $2.1 million at the Fasig-Tipton November Sale, a couple of days after winning the Breeders’ Cup Filly and Mare Turf to complete a stellar career.

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